With over 15 years of leadership experience, including roles at Fred Segal, Ash has honed her expertise in driving revenue growth, optimizing product assortments, and delivering exceptional retail and brand experiences. As Senior Vice President of Merchandising, she led cross-functional teams, implemented omni-channel buying strategies, and executed comprehensive brand elevation initiatives. Her proficiency in trend forecasting, inventory management, and brand development has fueled her success in the global fashion industry, where she has worked extensively across Asia, Europe, and the US.

Additionally, Ash has demonstrated her expertise in e-commerce ventures, contributing to the development of businesses from inception and shaping product, brand, and merchandising strategies across mass and startup spaces. Her entrepreneurial drive has led her to found and scale e-commerce ventures, providing valuable firsthand insights into the complexities of online retail.

Ash's collaborative approach has been instrumental in forging partnerships with specialty and large retail chains, showcasing her adaptability and resilience in the dynamic fashion industry. With a proven track record of identifying growth opportunities, optimizing product assortments, and facilitating licensing collaborations, Ash is committed to guiding brands towards success in today's rapidly evolving retail landscape.