RoDE STUDIOS
Your new retail solution.
We partner with brands to drive success through tailored merchandising and product strategies, collaborative planning, and creative vision. Our expertise lies in identifying the unique qualities of your brand and crafting strategies to drive its growth.
We specialize in helping both small and large brands, as well as new and established retailers, in achieving their goals.
We believe that retail is not one size fits all, which is why we tailor custom plans to suit your unique needs and objectives.
WHY US?
Retail is struggling and brands are facing new challenges.
With the retail landscape in a constant state of flux, it has presented unique challenges that many brands and businesses struggle to navigate effectively.
We are a visionary retail studio shaping the future of the industry, sparking transformative change and fostering a culture of innovation.
We help individuals, retailers, and businesses maximize revenue, build community, and drive impact with product-focused strategies.
At Rode Studios, we don't just see brands as products- we provide a holistic approach that encompasses the entire consumer lifecycle. We delve deeper, focusing not only on what brands offer but also on how they engage with their audience at every touchpoint. Our commitment is to empower brands and retailers with strategic insights and innovative solutions that resonate with today's dynamic consumers, ensuring relevance, sustainability, and success in an ever-changing market.
We specialize in developing retail strategies that transcend boundaries, catering to both physical and e-commerce platforms. Our expertise extends to crafting impactful brand identities that cut through the noise of the market, helping brands stand out and leave a lasting impression on their audience and achieve their goals.
OUR SERVICES
MERCHANDISING GUIDANCE:
Identify growth opportunities and optimize product offerings.
Establish brand goals and develop category strategies.
Implement effective pricing tactics.
MARKET ENTRY/RETAIL LAUNCH STRATEGIES:
Cultivate a unified approach across retail channels.
Enhance brand positioning through targeted strategies.
Customize retail plans based on market needs.
Provide market analysis and launch support.
VISUAL MERCHANDISING AND RETAIL PLANNING:
Design compelling in-store displays and layouts.
Optimize retail space for customer engagement.
Develop cohesive visual merchandising strategies.
BRAND PARTNERSHIPS:
Facilitate collaborations for brand enhancement.
Develop joint merchandising strategies.
Co-create exclusive product lines with partners.
Meet Ash, Founder of Rode Studios
With over 15 years of leadership experience, I have honed my expertise in driving revenue growth and optimizing product assortments across luxury, contemporary, and mass markets. During my time as Senior Vice President of Merchandising for Fred Segal, I led cross-functional teams and spearheaded the implementation of omni-channel buying strategies.
In my journey within the dynamic global fashion realm, I've gained invaluable experience in predicting trends and nurturing brands to success. With a keen eye for emerging styles and consumer preferences, I've played a pivotal role in driving growth and shaping brand identities.
I'm dedicated to leveraging this expertise to empower others.
“Retail is about more than just selling stuff—it's about creating experiences.”
After nearly two decades in the industry, I've witnessed the growing need for change. Having worked with both large and small retailers, I've observed the evolving market dynamics and changing consumer behavior. This studio emerged from a desire to assist brands and retailers in finding innovative solutions for success during these shifts.
As we witness ongoing closures of retailers and the demise of brands, my mission is to guide the retail community in breaking free from traditional business norms. It's about cultivating a mindset shift towards innovation and adaptability, empowering businesses to not just survive, but thrive in an ever-evolving market landscape.
→ learn more about our Founder
OUR CLIENTS
“Ashley's well rounded knowledge of the advanced contemporary and luxury markets has been incredibly helpful for us when understanding positioning, merchandising and pricing. Her expertise not only provided valuable insights into market dynamics but also enhanced our strategic decision-making process within this competitive sector.”
-Karina Trofimova, Haus Agency/Haus Label
“Throughout our decade-long collaboration, Ash has consistently offered invaluable support and guidance. Her expert advice has been crucial in curating brands for my business, while her insight and expertise significantly influenced the direction of my brands at Retail. She has been an indispensable resource, providing counsel on everything from design to pricing strategies. Ash's unwavering support and astute direction have been instrumental in navigating the ever-evolving retail landscape and achieving success.
-Miranda Levitt, M10 Studios